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	<title>Online 3D Graphic Design Tutorials, Training, Tips, Tricks and Other Graphics Stuffs from GFXZoOM &#187; Intermediate</title>
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			<item>
		<title>Turning a Photo into Lichtenstein Style Pop Art with Illustrator</title>
		<link>http://www.gfxzoom.com/illustrator/turning-a-photo-into-lichtenstein-style-pop-art-with-illustrator/</link>
		<comments>http://www.gfxzoom.com/illustrator/turning-a-photo-into-lichtenstein-style-pop-art-with-illustrator/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 08:17:52 +0000</pubDate>
		<dc:creator>A Я I</dc:creator>
				<category><![CDATA[All Tutorials]]></category>
		<category><![CDATA[Illustrator]]></category>
		<category><![CDATA[Intermediate]]></category>
		<category><![CDATA[Ilusstrator]]></category>
		<category><![CDATA[Lichtenstein]]></category>
		<category><![CDATA[Photo]]></category>
		<category><![CDATA[Pop-Art]]></category>
		<category><![CDATA[Style]]></category>

		<guid isPermaLink="false">http://www.gfxzoom.com/illustrator/turning-a-photo-into-lichtenstein-style-pop-art-with-illustrator/</guid>
		<description><![CDATA[Roy Lichtenstein&#8217;s pop art comic book images are as familiar now as they were in the 1960&#8217;s. They demonstrate a stylized way of presenting a photo of yourself or anything else you can think of. Using Illustrator&#8217;s custom brushes and swatches, we&#8217;ll be recreating a Lichtenstein style of effect in this intermediate level tutorial.

Final Image [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://en.wikipedia.org/wiki/Roy_Lichtenstein">Roy Lichtenstein&#8217;s</a> pop art comic book images are as familiar now as they were in the 1960&#8217;s. They demonstrate a stylized way of presenting a photo of yourself or anything else you can think of. Using Illustrator&#8217;s custom brushes and swatches, we&#8217;ll be recreating a Lichtenstein style of effect in this intermediate level tutorial.</p>
<p><img alt="Preview" src="http://www.gfxzoom.com/images/2009/04/760c_preview.jpg" width="200" height="200" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Final Image Preview</h5>
<p>The image below is what we&#8217;ll be working towards.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/ba56_final.jpg" width="600" height="475" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 1</h5>
<p>These comic book images recreated a printing process using what became known as <a href="http://en.wikipedia.org/wiki/Benday_dots">Ben-day dots</a>. Equally spaced and sized dots in the four printing colors were layered to produce other shades. In any case, the effect was best put to use with limited colors so we&#8217;re going to put together a palette of only seven swatches plus black and white.
<p>Drag the following colors (here shown in hex-values) from the color panel into the Swatches panel.
<ul>
<li>#FCE354 &#8211; Hair
<li>#E27D89 &#8211; Lips
<li>#E04359 &#8211; Tongue
<li>#2489ED &#8211; Eyes
<li>#FF8048 &#8211; Blouse
<li>#000000 &#8211; Black
<li>#FFFFFF &#8211; White </li>
</ul>
<p>Double-click on the swatches once in the Swatches panel and name them accordingly.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/f023_1.jpg" width="600" height="224" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 2</h5>
<p>We need to complete our palette by adding the two <em>Ben-day dots</em> patterns. These will fill the background and the skin. Illustrator offers hundreds of patterns, but building your own gives you huge freedom. These simple dots are a perfect way to learn.
<p>Begin by selecting both View &gt; Show Grid and View &gt; Snap to Grid from the top menu. These options will make it easier to be precise when creating our patterns.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/b62c_2.jpg" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 3</h5>
<p>Using the Ellipse Tool, draw five perfect circles of equal sizes. Then position them on your grid, as shown below (with the Snap to Grid turned on you should manage this with your eyes closed!)
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/689e_3.jpg" width="600" height="293" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 4</h5>
<p>These dots form the basis for our pattern, but to ensure that they tessellate (tile) properly, we need to define the edges of what will become the swatch.
<p>Draw a square following the darker line of the grid, intersecting the center of your four outer circles. Ensure the square has no fill color and no stroke color, then right-click it, and send it to the back of your tile objects.
<p>Illustrator will recognize this object as the area to be repeated, anything which falls outside (such as three quarters of each of the outer circles) will not be included in the pattern.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/80c3_4.jpg" width="600" height="491" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 5</h5>
<p>Select your transparent square, copy, and then paste it in place (Edit &gt; Copy, Edit &gt; Paste in Front). Give this copy a color of #4EACF9 and then color the dots #ABE0F4. Duplicate the whole thing, color it #F2C8BF, and color the dots #D3A09B. Select the objects of each one and group them (Object &gt; Group), making two separate groups.
<p><em>Note</em>: These colors don&#8217;t represent true CMYK printing values, but create a nice effect so we&#8217;ll just put that down to artistic license.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/0652_5.jpg" width="600" height="293" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 6</h5>
<p>Before we add these two groups of objects to the Swatches panel, we&#8217;ll scale them a little. Select them both and choose Objects &gt; Transform &gt; Scale from the top menu. Give them a uniform value of 15% and click OK.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/b495_6.jpg" width="600" height="400" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 7</h5>
<p>Just as you dragged colors, you can now drag each of the tile groups into the Swatches panel instantly turning them into pattern swatches. Double click each one and assign them names of &#8216;Background&#8217; and &#8216;Skin&#8217;. I&#8217;ll let you work out which one&#8217;s which.
<p>Go to View in the top menu, turn off Snap to Grid, and select Hide Grid to return to the original drawing settings.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/2889_7.jpg" width="600" height="210" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 8</h5>
<p>Anything can be drawn to emulate Lichtenstein&#8217;s comic book style, though typically his were scenes of domesticity and consumerism. An image of a surprised woman could represent a troubled business woman or shocked mother. So, I chose <a href="http://www.dreamstime.com/young-women-shocked-image4807193">this image</a> from dreamstime.com.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/f012_8.jpg" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 9</h5>
<p>Open your image in Illustrator, lock the layer it&#8217;s on, then make a new layer on which to begin your drawing.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/9097_9.jpg" width="600" height="300" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 10</h5>
<p>Using the Pen Tool, draw basic areas to form the colored parts of the drawing. While doing this, you may find it easier to draw shapes with just a brightly colored stroke to avoid hiding parts of the photo while you&#8217;re using them. You probably have your own preferred method of working here.
<p>Use smooth rounded lines and don&#8217;t be afraid to exaggerate certain features: like the mouth, wavy hair, wide surprised eyes. We&#8217;re creating a comic image here after all.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/f1de_10.jpg" width="600" height="300" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 11</h5>
<p>See how the mouth is built from just four simple shapes. The teeth are absurdly rounded as is the tongue, but it gives us the effect we want.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/7774_10a.jpg" width="600" height="300" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 12</h5>
<p>Using the swatches, fill each of the main shapes you&#8217;ve drawn. The labels given to the swatches should make this a simple task; just select the object you wish to fill, and click on your swatch. She looks kind of funny so far, but we&#8217;ll keep working on it.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/7043_11.jpg" width="600" height="400" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 13</h5>
<p>We need a brush to give us the black marker pen strokes which define our images features. Draw an Ellipse on your artboard. Then using the Direct Selection Tool, reduce the handle size on either end. This gives you a pointy ellipse which we&#8217;ll use as a brush.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/80c2_12.jpg" width="600" height="218" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 14</h5>
<p>Drag your form into the Brushes panel. In the dialogue that appears select New Art Brush and click OK. In the following Art Brush Options dialogue give this brush a name if you wish and click OK. The Illustrator default values are fine for our needs here.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/cc9b_13.jpg" width="600" height="218" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 15</h5>
<p>We now have a layer for our image and a layer for our filled objects. Make the objects layer invisible and create a third one, which we&#8217;ll be drawing our black strokes with.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/5f2f_14.jpg" width="600" height="347" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 16</h5>
<p>Using the Pen Tool draw a series of curves for each of the elements of our subject&#8217;s face. Once drawn, keep the vector selected and choose your custom brush from the Brushes panel. In the Stroke panel change the weight of each line depending on the emphasis needed (for example, the eyelid is a little heavier than the line under the eye, and the eyebrow is heavier still).
<p>It doesn&#8217;t take a great amount of detail to create what looks like a convincing eye. It does, however, take a bit of practice. You can get away with making certain aspects larger, more pronounced &#8211; such as the eyebrow here, but be careful not to make it too <em>Mickey Mouse</em>.
<p>As you can see, I also lowered the eye slightly to improve the overall look of the face. These decisions are entirely up to your artistic discretion.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/df1b_15.jpg" width="600" height="450" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 17</h5>
<p>I&#8217;d exaggerated the shape of the mouth so much that tracing the photo was no longer appropriate. Make a copy of the mouth and paste it onto your Strokes layer. In the same way as you did around the eyes, draw a series of curved vectors using the Pen Tool, and alter the line to your custom made brush. Just five strokes around the mouth will be enough to make it stand out.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/d650_16.jpg" width="600" height="600" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 18</h5>
<p>Again with her nose, you&#8217;ll need only a couple of strokes to finish it off, as too many lines will add years to her.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/5a00_17.jpg" width="600" height="422" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 19</h5>
<p>Continue to outline your objects, some with a normal stroke, some with your custom brush, until you&#8217;re satisfied with the result. Make your Objects layer visible and see how it all looks together.
<p>Now you may have to start to alter the order in which objects and strokes are organized; send some strokes back and some objects forward depending on how it looks. Don&#8217;t worry too much about keeping things in the correct layers either.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/3658_18.jpg" width="600" height="422" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 20</h5>
<p>Build some extra hair strands out of solid shapes and black strokes to finish layering her hair. Place them on top of the whole drawing so far.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/d236_19.jpg" width="600" height="422" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 21</h5>
<p>Select everything you&#8217;ve drawn except for the blue background rectangle, make a copy (Edit &gt; Copy) and paste in place (Edit &gt; Paste in Front). Select the Combine tool in the Pathfinder panel to join it all together and then click Expand.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/2b96_20.jpg" width="600" height="307" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 22</h5>
<p>Give this object a nice heavy stroke and align the stroke to the outside of the vector, see image below. This gives our character a solid outline.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/652a_21.jpg" width="600" height="307" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 23</h5>
<p>Build a caption bubble out of a series of ellipses by combining them together with the Pathfinder tool. Give your main bubble a heavier stroke than the smaller ones. Also, use a hand-written style font for the caption. I&#8217;ve used Tekton Pro, a font from Adobe, but you can use your discretion as to the font that fits your illustration best.
<p>Group the caption objects (Object &gt; Group) and place them somewhere on your drawing, even overlapping the edges, and the character.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/b78d_22.jpg" width="600" height="307" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Step 24</h5>
<p>To finish the comic book look, you&#8217;ll need to tidy the image up. Select everything (assuming your photo layer is still locked) and group together (Edit &gt; Group). Draw a rectangle where you wish the edges of the illustration to be and then copy it to the clipboard (Edit &gt; Copy).
<p>Select the group of objects and your new rectangle and go to Object &gt; Clipping Mask &gt; Make.
<p>Now paste your copied rectangle back onto the artboard (Edit &gt; Paste in Front) and give it a heavy black stroke of uniform thickness. You have now masked your drawing and given it a comic book style frame.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/125c_23.jpg" width="600" height="307" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Conclusion</h5>
<p>You&#8217;ve completed your Lichtenstein style illustration! In doing so, I hope you&#8217;ve become familiar with making your own patterns and have <em>brushed up</em> on your vector drawing skills too. The final image is below.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/ba56_final.jpg" width="600" height="475" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" /><br />
<h5>Appendix</h5>
<p>Scaling patterns is an issue which needs to be mentioned before we wrap up. By scaling an object filled with a pattern you&#8217;ll by default increase the surface area of the object, but the pattern will remain at the same scale (in our case, we&#8217;d get more dots).
<p>By going to Illustrator &gt; Preferences &gt; General you can change this should you wish to. You can turn on Transform Pattern Tiles, as shown below. You&#8217;ll now proportionally scale your pattern whenever you scale your object.
<p>Alternatively, you could go to Object &gt; Expand and turn your pattern into individual vectors, though in doing so you&#8217;d be sacrificing the flexibility Illustrator&#8217;s patterns offer you.
<p><img border="0" src="http://www.gfxzoom.com/images/2009/04/1d8b_appendix.jpg" width="600" height="400" title="Turning a Photo into Lichtenstein Style Pop Art with Illustrator" alt="tutorials illustrator Turning a Photo into Lichtenstein Style Pop Art with Illustrator" />
<p align="right"><em><font color="#808080">::GFXZoOM |source:tutsplus.com::</font></em></p>
]]></content:encoded>
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		<title>How to Design a Logotype from Conception to Completion</title>
		<link>http://www.gfxzoom.com/illustrator/how-to-design-a-logotype-from-conception-to-completion/</link>
		<comments>http://www.gfxzoom.com/illustrator/how-to-design-a-logotype-from-conception-to-completion/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 09:21:53 +0000</pubDate>
		<dc:creator>A Я I</dc:creator>
				<category><![CDATA[All Tutorials]]></category>
		<category><![CDATA[Illustrator]]></category>
		<category><![CDATA[Intermediate]]></category>
		<category><![CDATA[3ds Max]]></category>
		<category><![CDATA[Conception]]></category>
		<category><![CDATA[Design Tip]]></category>
		<category><![CDATA[Logotype]]></category>

		<guid isPermaLink="false">http://www.gfxzoom.com/illustrator/how-to-design-a-logotype-from-conception-to-completion/</guid>
		<description><![CDATA[
This first tutorial at Spoon Graphics covers the process of designing a logotype, this particular logo created in the tutorial is for a fictional business named Purple Lemon, which immediately suggests a modern, trendy, possibly web/internet or design related company.
The tutorial covers the complete design process from conception to completion, creating a practical logotype that [...]]]></description>
			<content:encoded><![CDATA[<h4><img src="http://www.gfxzoom.com/images/2009/04/4955_main_header1.jpg" alt="How to Design a Logotype from Conception to Completion" title="How to Design a Logotype from Conception to Completion" /></h4>
<p>This first tutorial at Spoon Graphics covers the process of designing a logotype, this particular logo created in the tutorial is for a fictional business named Purple Lemon, which immediately suggests a modern, trendy, possibly web/internet or design related company.<br />
The tutorial covers the complete design process from conception to completion, creating a practical logotype that will work in the real world.</p>
<p>For a commissioned project more details on what the business specializes in, and their desired image and values would be researched, but for this tutorial the rather vague description allows us to create a more generic logo.</p>
<p>When designing a logo it is important that the final creation is practical, in that it can be used in everyday business life as intended. Here are some general rules that should apply to your logo designs:</p>
<p>1) Always design your logos in a vector application such as Adobe Illustrator, and not a raster application such as Photoshop, reason being the logo must be scalable without losing quality and needs to appear crisp when printed on anything from business cards to 20ft vinyl banners.</p>
<p>2) Ensure that the logo can be reproduced in a single colour, such as black and still be recognisable. Think how the logo will look on a press advert or fax letter, or reversed out of a black background.</p>
<p>3) Bear in mind that the logo may need to be reproduced as small as a postage stamp, so ensure that any fine lines or text will still be legible when scaled down.</p>
<p>4) Limit your colour palette and specify your corporate colours with Pantone or CMYK references to certify correct colour reproduction when printed.</p>
<p>5) Finally bear in mind your use of typeface, colour and form to give your logo the desired appearance of it&#8217;s business.</p>
<p>The logo that will be created in this tutorial can be seen below. Following the above rules this logo can be implemented on anything from a pen to full van livery, by designing it to work well in black and white, it can then be produced in flat colours, and then maybe even be given some trendy gradient and reflection treatment for use on screen.</p>
<p><img src="http://www.gfxzoom.com/images/2009/04/2b5d_purple_lemon_logo.jpg" alt="Purple Lemon Logo" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Before starting your computer based designs it is always useful to sketch out your ideas with a good old pencil and notepad.<br />
It may also help to browse the internet for relevant images and photographs, for example in this project it helped to study the shape of a lemon.</p>
<p><img src="http://www.gfxzoom.com/images/2009/04/4172_sketches.jpg" alt="tutorials illustrator How to Design a Logotype from Conception to Completion"  title="How to Design a Logotype from Conception to Completion" /></p>
<p>Once you have your chosen design(s) in mind open up Adobe Illustrator, and create a canvas in CMYK mode.<br />
Use the Ellipse Tool to draw an oval shape and fill with a random colour.<br />
<img style="cursor: -moz-zoom-out;" src="http://www.gfxzoom.com/images/2009/07/6520_1.jpg" alt="http://www.gfxzoom.com/images/2009/07/6520_1.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Draw a smaller circle while holding shift, then duplicate it and place them at either side of the larger oval.<br />
Select all three objects and select &#8216;Add to Shape Area&#8217; with the Pathfinder tool and click Expand, this merges all the shapes into one path.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/ccb5_2.jpg" alt="http://www.gfxzoom.com/images/2009/07/ccb5_2.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p><img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/0db6_3.jpg" alt="http://www.gfxzoom.com/images/2009/07/0db6_3.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>To create a smoother, lemon-style shape, draw a curved line with the Pen tool that follows the form of the graphic, and complete the path to form a shape. Repeat this on the remaining corners. It may help to toggle to outline mode by pressing CTRL-Y.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/cdff_4.jpg" alt="http://www.gfxzoom.com/images/2009/07/cdff_4.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /><br />
Select all the shapes and select &#8216;Add to Shape Area&#8217; again in the Pathfinder window and Expand, this shape now looks more like a lemon!<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/e60a_5.jpg" alt="http://www.gfxzoom.com/images/2009/07/e60a_5.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /><br />
Zoom in on this shape&#8217;s path and you will find a few unnecessary points, it is good practice to remove these using Delete Anchor Point under the Pen tool to give a smoother shape.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/ce03_6.jpg" alt="http://www.gfxzoom.com/images/2009/07/ce03_6.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p><img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/70dd_7.jpg" alt="http://www.gfxzoom.com/images/2009/07/70dd_7.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Next, select the shape and go to Object &gt; Path &gt; Offset Pathâ€¦<br />
Enter 3mm in the option box. Fill this new shape with another random colour.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/7b19_8.jpg" alt="http://www.gfxzoom.com/images/2009/07/7b19_8.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p><img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/bf41_9.jpg" alt="http://www.gfxzoom.com/images/2009/07/bf41_9.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>To give the impression of a bulge in the centre of the shape, two curved lines will be added, to create these select the Star tool.<br />
While clicking and dragging press the down arrow key to reduce the number of points until you have a triangle.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/76b8_10.jpg" alt="http://www.gfxzoom.com/images/2009/07/76b8_10.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>This triangle has some unnecessary points so remove them as before with the Pen tool. Then select the upper most point and drag vertically while holding shift to constrain the axis.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/ceed_11.jpg" alt="http://www.gfxzoom.com/images/2009/07/ceed_11.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>To bend this triangle go to Object &gt; Envelope Distort &gt; Make with Warpâ€¦<br />
Select the Arc style and enter 50% on the Vertical axis.<br />
<img style="cursor: -moz-zoom-out;" src="http://www.gfxzoom.com/images/2009/07/7d39_12.jpg" alt="http://www.gfxzoom.com/images/2009/07/7d39_12.jpg" width="620" height="449" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Make this new shape editable by going to Object &gt; Expand, and select just the Object box.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/5c1d_13.jpg" alt="http://www.gfxzoom.com/images/2009/07/5c1d_13.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Scale, reflect and rotate this shape as necessary to fit within the outer shape as shown. Duplicate and repeat on the opposite side. Then fill these shapes in the same colour as the outer shape.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/3ce0_16.jpg" alt="http://www.gfxzoom.com/images/2009/07/3ce0_16.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Select the inner shape and press CTRL-C to copy, then select just the outer and inner lemon shapes and press use the Subtract From Shape Area tool from the Pathfinder window and expand. This has now removed the centre of the outer shape. Press CTRL-F to replace the inner shape.</p>
<p>This will now allow us to merge the curved lines with the outer shape by using the Add to Shape Area from the Pathfinder window, press CTRL-SHIFT-] to bring this shape to the top.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/3ce0_16.jpg" alt="http://www.gfxzoom.com/images/2009/07/3ce0_16.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Zoom in and check for any unnecessary points that can be removed.<br />
Next the lemon can be given it&#8217;s corporate colours, in this example I have used a dark purple of 70C, 80M, 0Y, 0K and a lighter purple of 45C, 70M, 0Y, 0K.<br />
Rotate the lemon to roughly 45degrees to give it a little dynamism.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/1c9d_17.jpg" alt="http://www.gfxzoom.com/images/2009/07/1c9d_17.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Despite adding the curved lines to give the appearance of a bulge the shape still looks rather flat, a reflection may help give more of a three dimensional impression..<br />
Draw a circle whilst holding Shift, then drag a guide along the vertical centre of the shape.<br />
Use this guide along with the pen tool and create a triangle as shown in the screenshot.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/e210_18.jpg" alt="http://www.gfxzoom.com/images/2009/07/e210_18.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Use the Add to Shape Area tool from the Pathfinder to merge these shapes.</p>
<p>Give the shape a bend by using the Envelope Distort tool again (Object &gt; Envelope Distort &gt; Make with Warp), using the same options of Arc, 50%, Vertical.<br />
Object &gt; Expand &gt; Object to make the shape editable.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/2b77_19.jpg" alt="http://www.gfxzoom.com/images/2009/07/2b77_19.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Rotate, reflect and scale and bring into position on the lemon graphic, give it a light shade of purple such as 35C, 45M, 0Y, 0K.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/0805_20.jpg" alt="http://www.gfxzoom.com/images/2009/07/0805_20.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>This leaves our lemon icon/graphic complete, now onto the typographic element</p>
<p>Type out the words &#8216;purple&#8217; and &#8216;lemon&#8217; and set in your desired font. In this case I have used a free font from <a href="http://www.dafont.com/eurofurence.font">www.dafont.com</a> called Eurofurence. It&#8217;s rounded appearance is similar to the popular <a href="http://www.fontshop.com/fontfeed/archives/the-logos-of-web-20/">VAG Rundschrift</a> typeface used in many &#8216;Web 2.0&#8242; logos and gives a friendly, modern, trendy image.</p>
<p>At first I used the bold weight for the word &#8216;purple&#8217;, but it looked too overweight so I set them both to regular, and used a stroke to give a slightly stronger appearance to &#8216;purple&#8217;.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/d863_21.jpg" alt="http://www.gfxzoom.com/images/2009/07/d863_21.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Convert the text to outlines (CTRL-SHIFT-O) and align the two words to the baseline, zoom right in and use guides or a temporary square shape to adjust the kerning of the characters by eye. Also adjust the word spacing as desired.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/0e2b_22.jpg" alt="http://www.gfxzoom.com/images/2009/07/0e2b_22.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Select the word &#8216;purple&#8217; and go to Object &gt; Path &gt; Outline Stroke, draw a selection across each letter individually and Add to Shape Area from the Pathfinder window. This removes the duplicate paths from the stroke we added earlier and creates a nice simple letter outline.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/b609_23.jpg" alt="http://www.gfxzoom.com/images/2009/07/b609_23.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p><img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/5060_24.jpg" alt="http://www.gfxzoom.com/images/2009/07/5060_24.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Use guides again to balance the lemon graphic with the text, scaling the lemon to fit within the Ascender and Descender lines.<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/4de6_25.jpg" alt="http://www.gfxzoom.com/images/2009/07/4de6_25.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>Finally add the corporate colours to the text to link the design together. Then variations can be produced such as a single colour version, flat colour version and full blown glossy reflected super trendy Web 2.0 version!<br />
<img style="cursor: -moz-zoom-in;" src="http://www.gfxzoom.com/images/2009/07/47e3_26.jpg" alt="http://www.gfxzoom.com/images/2009/07/47e3_26.jpg" width="620" height="450" title="How to Design a Logotype from Conception to Completion" /></p>
<p>This logo now sets the theme for the whole corporate identity, where the colours, lemon graphic and typeface will be implemented into the design of the stationery, brochures, advertisements and website.</p>
<p align="right"><em><span style="color: #808080;">::GFXZoOM | source:spoongraphics.co.uk::</span></em></p>
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